The product launch and management course provides all that is needed to develop an integrated product launch plan. It ensures that nothing goes haywire when the product goes live in the market. This involves quality, marketing and advertising, training, and sales. The convergence of the different functions aligns everyone's departmental and personal goals to organizational objectives. The course also suggests product launch and management best practices driven by the ever changing customer and market requirements.
The course involves a variety of case studies and exercises aimed at developing the right skills needed to understand, prepare, and monitor product launch plans. The course uses a mix of interactive techniques as well as brief presentations by the consultant and the participants. A group workshop will also showcase all the steps required to launch and promote a product.
This course is designed for professionals with up to five years of new product development experience. It is also aimed at managers of new product planning and development, corporate planners, R&D directors and managers, project managers and directors, and specialists in new product design, product management and marketing.
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