Developing and Implementing the Business Plan

2012

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Program Objectives:
By the end of the program, participants will be able to:

Explain the critical importance of a well thought-out business plan for the success of the organization.
Analyze the business environment and conduct an effective SWOT analysis.
Define the most appropriate goals and strategies using techniques such as gap analysis and portfolio management.
Choose and implement tactics and programs designed to maximize operational success.
Develop a practical plan that will enable management to monitor and control the progress of the organization.

This program is designed for:

Department heads, sales managers, marketing managers, senior managers and others who need to develop their business planning and control skills.

This program is worth 25 NASBA CPEs.

Fees in US$:

Per participant $3,800
Frequent nomination $3,420
(including coffee breaks and a buffet lunch daily)

Discount Plans, Refunds & Cancellations Policy

Locations & Dates:

08 - 12 Jul 2012
Kuala Lumpur, English

07 - 11 Oct 2012
Dubai, English

Meirc reserves the right to alter dates, content, venue and trainer with a reasonable notice time.

One extra free place for every 2 paid nominees

Delivery Type: Group-Live

Pre-requisites: None

Related Programs:

Program Outline

Developing the Business Plan

Vision and Mission Statements

Market Situation Analysis

General (Macro) Environment
Specific Environment, Includes:
- Market and Customer Segmentation
- Competition
- Market Potential, Size and Share
- The Growth-Share Matrix, SWOT and Gap Analysis

Goals, Strategies and Tactics