Introduction and Overview

• Definitions and Origins of Strategic Management
• Strategic Thinking versus Strategic Planning
• History of Strategic Management Systems
• Successes and Failures
• The Strategic Planning and Control Process

Analysis of the Environment

• The SWOT Analysis
• Information and Research
• Use of PEDSTL in Environmental Analysis
• Case Analysis ? SWOT Session

Vision and Mission Statements

• Why Vision and Mission Statements
• What is a Vision? What is a Mission?
• Benefits of Statements
• How Vision and Mission Statements are Formulated
• A Checklist for a Complete Mission Statement
• Strategic Goals and Critical Success Factors
• Analysis and Critique of Samples of Vision and Mission Statements

SMART Objectives and Creative Strategies

• Goals, Objectives and Targets
• Financial versus Non-Financial Objectives
• The Use of Key Result Areas
• Adopting Effective Strategies
• Value Innovation and Blue Ocean Strategies
• Departmental Strategies
• 9 Ways to Kill a Strategy

Developing Operating Plans

• From Vision to Action Plan
• The How-How Technique to Develop Plans
• Criteria of Effective Action Plans
• Linking Goals, Strategies, Action Plans and Budgets
• Departmental Plans

Developing Control Systems and Performance Measures

• Approaches to Control
• Using Key Result Areas (KRAs)to Create Key Performance Indicators (KPIs)
• KRAs and KPIs Examples
• Setting Targets
• The Balanced Scorecard
• Overcoming Barriers to the Implementation of the Strategy