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Customer Relationship Management: CRM Strategic Roadmap |
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Program Objectives: By the end of the program, participants will be able to: - Understand why Customer Relationship Management (CRM) is essential for attracting, retaining and growing loyal customers.
- Determine the uses and objectives of a CRM system.
- Recognize best practices in implementing a CRM strategy.
- Use CRM for improving marketing, sales, customer service, and customer contact.
This Program is designed for: Relationship managers, marketing managers, sales and customer care managers and supervisors, and senior sales and customer service staff. This program is worth 25 NASBA CPEs. Program Fees: Per participant - USD 3700
Frequent nomination - USD 3330
(including coffee breaks and a buffet lunch daily)
One extra free place for every 2 paid nominees on the same program and dates
Discount Plans, Refunds & Cancellations Policy
Meirc reserves the right to alter dates, content, venue and trainer with a reasonable notice time. Program Outline: | Definitions - Defining CRM
- Importance of CRM to Companies
- Customer Loyalty and Optimizing Customer Experience
- CRM and Business Intelligence
- CRM Mistakes
- Why CRM is Hard?
- Where Does CRM Fit?
CRM in Marketing - Relationship and One-to-One Marketing
- Cross Selling and Up-Selling
- Customer Retention
- Customer Profitability and Value Modeling
- Customer and Business Value
- Customer Relationship Management Training for Marketers
CRM and Customer Service - Call Center and Customer Care
- Customer Satisfaction Measurement
- Customer Service Checklist for Success
- Customer Service Training
| | Sales Force Automation - Activity, Contact and Lead Management
- Knowledge Management
- Business Training for Salesforce
Planning CRM Programs - Developing a CRM Strategy
- CRM Business Plan
- Cost Justifying CRM
- Choosing CRM Tools and Suppliers
- Customer Relationship Management Softwares
Managing a CRM Project - Implementation Checklist
- CRM Roadblocks and Saboteurs
- Looking toward the Future
- CRM Training Program and Customer Loyalty
- The New Rules of Marketing and PR
- Becoming a Super Virtual Assistant (VA)
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Programs 
