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Home Programs Sales and Marketing Internet and Web Marketing

Internet and Web Marketing

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CityLanguageScheduled DateRegister
Dubai English 8 May 2011 - 12 May 2011

Program Objectives:

By the end of the program, participants will be able to:

  • Reach their buyers directly, establishing a personal link with current and prospective customers.
  • Access niche buyers with targeted and effective messages.
  • Publish content that people want to read and search engines reward with high rankings.
  • Understand how tools like blogs, podcasts, webcasts and social networking can be used to enhance their online presence.
  • Do a step-by-step approach for building an online marketing strategy and an action-plan to create online leadership for their organization.

 

This Program is designed for:

Product and service marketers, marketing communications, public relations, marketing executives, as well as agencies who serve them. This program is worth 25 NASBA CPEs.

 

Program Fees:

Per participant - USD 3700
Frequent nomination - USD 3330
(including coffee breaks and a buffet lunch daily)
One extra free place for every 2 paid nominees on the same program and dates
Discount Plans, Refunds & Cancellations Policy

Meirc reserves the right to alter dates, content, venue and trainer with a reasonable notice time.

 

Program Outline:

Marketing on the Web

  • The Rules of Web Marketing and PR
  • The Convergence of Marketing and PR on the Web
  • Buyers Personas and Reaching Your Buyers Directly
  • Sales Process Writing for Your Buyers
  • Content Writing that Drives Action

Web Based Communications to Reach Buyers Directly

  • You Are What You Publish
  • Content-rich Web Sites and Online Media Rooms
  • Online News Releases and Reaching the Media
  • Chat Rooms and Forums
  • Blogging for Business and Marketing
  • Audio (Podcasting) and Video
  • E-Books
  • Social Networking
  • Search Engine and Viral Marketing
  • The Power of SEO in Beating Your Competitors
 

Developing an Online Marketing Strategy

  • Creating an Online Marketing Plan
  • Developing Internet Marketing Training Courses
  • Internet Marketing Campaign

Templates and Checklists

  • Web Site Benchmark Scorecard
  • Action Plan Worksheet
  • Buyer Persona Worksheet
  • Internet Marketing Training Follow-up
  • Professional Development Training
     

Pre-requisites

None

Delivery Type

Group-Live

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