MEIRC enquiry info
Join Meirc Training & Consulting on Facebook Twitter with Meirc Training & Consulting Connect with Meirc Training & Consulting on LinkedIn feed Bookmark and Share

Find a Program

Category:
City:
Language:
Month of:

In-Company Training

Request for Proposal

Meirc Research

The Study
The Book

Survey

Do you prefer to attend training in English or Arabic?
Home Programs Sales and Marketing Internet and Web Marketing
Internet and Web Marketing PDF Print E-mail
Choose your date:
CityLanguageScheduled DateRegister
Dubai English 9 May 2010 - 13 May 2010

Program Objectives:

By the end of the program, participants will be able to:

  • Reach their buyers directly, establishing a personal link with current and prospective customers.
  • Reach niche buyers with targeted and effective messages.
  • Publish content people want to read and search engines reward with high rankings.
  • Understand how tools like blogs, podcasts, webcasts and social networking can be used to enhance their online presence.
  • Do a step-by-step approach for building an online marketing strategy and an action-plan to create online leadership for their organization.

 

This Program is designed for:

Product and service marketers, marketing communications, public relations, marketing executives, as well as agencies who serve them. This program is worth 25 NASBA CPEs.

 

Program Fees:

Per participant - USD 3700
Frequent nomination - USD 3330
(including coffee breaks and a buffet lunch daily)
One extra free place for every 2 paid nominees on the same program and dates
Discount Plans, Refunds & Cancellations Policy

Meirc reserves the right to alter dates, content, venue and trainer with a reasonable notice time.

 

Program Outline:

Marketing on the Web

  • The Rules of Web Marketing and PR
  • The Convergence of Marketing and PR on the Web
  • Buyers Personas and Reaching Your Buyers Directly
  • Sales Process Writing for Your Buyers
  • Content Writing that Drives Action
  • Business Management Training

Web Based Communications to Reach Buyers Directly

  • You Are What You Publish
  • Content-rich Web Sites and Online Media Rooms
  • Online News Releases and Reaching the Media
  • Chat Rooms and Forums
  • Blogging for Business and Marketing
  • Audio (Podcasting) and Video
  • E-Books
  • Social Networking
  • Search Engine and Viral Marketing
  • The Power of SEO in Beating Your Competitors

Developing an Online Marketing Strategy

  • Creating an Online Marketing Plan
  • Developing Internet Marketing Training Courses
  • Internet Marketing Campaign

Templates and Checklists

  • Web Site Benchmark Scorecard
  • Action Plan Worksheet
  • Buyer Persona Worksheet
  • Internet Marketing Training Follow-up
  • Professional Development Training