Internet and Web Marketing
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Program Objectives: By the end of the program, participants will be able to: - Reach their buyers directly, establishing a personal link with current and prospective customers.
- Access niche buyers with targeted and effective messages.
- Publish content that people want to read and search engines reward with high rankings.
- Understand how tools like blogs, podcasts, webcasts and social networking can be used to enhance their online presence.
- Do a step-by-step approach for building an online marketing strategy and an action-plan to create online leadership for their organization.
This Program is designed for: Product and service marketers, marketing communications, public relations, marketing executives, as well as agencies who serve them. This program is worth 25 NASBA CPEs. Program Fees: Per participant - USD 3700 Frequent nomination - USD 3330 (including coffee breaks and a buffet lunch daily) One extra free place for every 2 paid nominees on the same program and dates Discount Plans, Refunds & Cancellations Policy Meirc reserves the right to alter dates, content, venue and trainer with a reasonable notice time. Program Outline: | Marketing on the Web - The Rules of Web Marketing and PR
- The Convergence of Marketing and PR on the Web
- Buyers Personas and Reaching Your Buyers Directly
- Sales Process Writing for Your Buyers
- Content Writing that Drives Action
Web Based Communications to Reach Buyers Directly - You Are What You Publish
- Content-rich Web Sites and Online Media Rooms
- Online News Releases and Reaching the Media
- Chat Rooms and Forums
- Blogging for Business and Marketing
- Audio (Podcasting) and Video
- E-Books
- Social Networking
- Search Engine and Viral Marketing
- The Power of SEO in Beating Your Competitors
| | Developing an Online Marketing Strategy - Creating an Online Marketing Plan
- Developing Internet Marketing Training Courses
- Internet Marketing Campaign
Templates and Checklists - Web Site Benchmark Scorecard
- Action Plan Worksheet
- Buyer Persona Worksheet
- Internet Marketing Training Follow-up
- Professional Development Training
| | | | | Pre-requisites None Delivery Type Group-Live | Related Programs |
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