Creative Retail Selling and Visual Merchandising
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Program Objectives: By the end of the program, participants will be able to: - Develop the necessary competence and attitude to maximize sales and create long-term customer loyalty.
- Understand customer behavior in a retail environment.
- Use practical selling skills to guide their customers through a defined customer decision process.
- Ensure a positive shopping experience.
- Generate outstanding customer service.
This Program is designed for: All retail sales staff as well as team leaders and supervisors accountable for sales. This program is worth 25 NASBA CPEs. Program Fees: Per participant - USD 3700
Frequent nomination - USD 3330
(including coffee breaks and a buffet lunch daily)
One extra free place for every 2 paid nominees on the same program and dates
Discount Plans, Refunds & Cancellations Policy
Meirc reserves the right to alter dates, content, venue and trainer with a reasonable notice time. Program Outline: | What Customers Really Want - Uncovering Your Customers Hierarchy of Needs
- Understanding the Customer Decision Making Process
- Why People Buy?
Helping Browsers Becoming Buyers - The Three Fold Process
- The New Role of the Retail Sales People
- First Impressions
- Verbal and Non Verbal Responses in Sales
- Probing and Opening
- Supporting Customers Needs
- Closing
- Handling Customer Indifference and Attitudes
- Handling Objections
- True Relationship Selling
Sales Strategies - Fatal Errors
- An Excellent Sales Approach
- The Seven Secrets of Selling
- Sales Strategies that Fail
- The Importance of Words
| | Customer Service Excellence in Retail - Customer Service Core Competencies
- Handling Customers Complaints
- Why People Switch Service Providers
- The Before and After Customer Service
- Developing a Customer Retention Program
Field Visit to Evaluate Retail Sales Performance - Preparing a Store Audit Report Form
- Evaluating the Sales Service Encounter
- Preparing a Dashboard for the Store
Merchandising for the Ideal Customer Experience - The Store Environment and Atmosphere
- Dynamic Store Elements
- Primary and Secondary Displays
- Space Allocation
- The Retail Promotion Mix
- Important Retail Metrics
| Pre-requisites None
Delivery Type Group-Live | Related Programs |
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