Marketing for Better Results

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Sales and Marketing

Marketing for Better Results

Program Objectives:
By the end of the program, participants will be able to:

Define the nature and concept of marketing in a competitive environment.
Understand the process of planning for marketing activities.
Apply the techniques used in assessing market opportunities.
Gather information necessary for implementing successful marketing strategies.
Understand the implications of the 4Ps in marketing.

This program is designed for:

Marketing professionals, corporate executives, marketing managers, advertising managers, product managers, sales personnel, and others who are involved in marketing activities at all levels of the organization.

This program is worth 27 CPD hours.

Fees in US$:

Per participant $3,800
Frequent nomination $3,420
(including coffee breaks and a buffet lunch daily)

Discount Plans, Refunds & Cancellations Policy

Locations & Dates:

18 - 22 Mar 2012
Dubai, English

28 Oct - 01 Nov 2012
Dubai, English

09 - 13 Dec 2012
Dubai, Arabic

Meirc reserves the right to alter dates, content, venue and trainer with a reasonable notice time.

One extra free place for every 2 paid nominees

Delivery Type: Group-Live

Pre-requisites: None

Program Outline

Understanding Marketing Management

The Scope of Marketing
Defining Marketing
Core Marketing Concepts

The Process of Strategic Planning in Marketing

The Marketing Mission
Objectives and Goals
Marketing Audit
Strategic Alternatives
Marketing Assumptions

Market Segmentation

The Importance of Market Segmentation
The Benefits of Market Segmentation
Steps in Market Segmentation
Market Targeting and Product Positioning

Total Product Concept

The Product Life Cycle (PLC) Concept
Introduction Stage
Growth Stage
Maturity Stage
Decline Stage

Promotion Mix Strategies

Personal Selling
Advertising
Sales Promotion
Public Relations
Linking the Promotion Mix to PLC Strategies

Organizing and Managing the Distribution Channel

Kinds of Distribution Channels
Choosing the Best Channel
The Role of the Marketing Distribution Channels

Building the Competitive Advantage

Superior Product or Service
Superior Assets
Low Cost Operator
Innovation
Global Skills
Scales Advantages
Attitude
Superior Relationships
Risk Management
Vision

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