Advanced Public Relations Strategies
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Program Objectives: By the end of the program, participants will be able to: - Practice the key communication skills and techniques essential for performing their public relations duties.
- Demonstrate a better understanding of how to communicate effectively with the internal and external publics of the organization.
- Play an active role in supporting the image and reputation of the organization.
This Program is designed for: Managers, supervisors and officers experienced in public relations. Also, other key personnel whose work involves contact and interaction with the internal/ external public, particularly in the areas of personnel, marketing, sales, training and administration. This program is worth 25 NASBA CPEs. Program Fees: Per participant - USD 3700
Frequent nomination - USD 3330
(including coffee breaks and a buffet lunch daily)
One extra free place for every 2 paid nominees on the same program and dates
Discount Plans, Refunds & Cancellations Policy
Meirc reserves the right to alter dates, content, venue and trainer with a reasonable notice time. Program Outline: | Public Relations in a Changing Environment - The Origin and Development of PR
- Definitions, Scope and Objectives
- New Roles and Perspectives
- The Role of Public Relations in Building the Image of the Organization
The Functions of Public Relations - Planning and Organizing the Activities of Public Relations
- Ingredients of Successful Planning
- Main Qualities of Public Relations Professionals
- Public Relations Position in the Organization
Public Relations and Communication - Communicating With the Internal and External Public
- Non Verbal Communication
- The Communication Abilities for Public Relations Professionals
The Role of PR Professionals in Dealing with Internal and External Public - Understanding Difficult Personalities
- Dealing with Difficult Personalities
| | Verbal Communication Skills - Kinds of Verbal Communication
- Presentation Skills
- Verbal and Non Verbal Skills While Presenting
Written Communication Skills - Types of Written Communications
- Effective Writing Skills
- Writing and Producing Newsletters, Brochures, Reports and Magazines
Press Conferences - Why to Conduct a Press Conference
- How to Prepare a Press Release
- How to Conduct a Press Conference
- Preparing and Circulating the Press Clippings
| Pre-requisites None
Delivery Type Group-Live | Related Programs |
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