Public Relations Concepts

• Definition, Roles and Situations
• Qualities for Successful Public Relations Staff
• Public Relations and Ethical Behavior

Public Relations and Communication

• The Public Relations Officer as Communicator
• Exchange of Messages
• Models of Communication Process
• Overcoming Communication Barriers
• Importance of Body Language in Public Relations Activities

Public Relations Responsibilities

• Corporate Image Identity and Reputation
• Public and Community Oriented Activities
• Civic and Social Activities

Public Relations and the Media

• Relations with the Media
• Preparing Press Kits
• Preparing Press Releases
• Conducting Press Conferences
• Conducting Live or Taped Interviews
• Dealing with the Media
• Building Good Relationships with the Media
• How to Handle the Media during Crisis Situations

Presentation Skills and Delivering a Speech

• Planning the Speech
• Writing the Main Points of the Speech
• Rehearsing the Speech
• Presenting the Speech
• Dealing with Questions Asked at the End of Speeches

Public Relations Written Skills

• Editorial, Layout and Production Techniques
• Writing Memos, Reports, Emails and Letters
• Preparing Colorful Newsletters
• Designing and Preparing Attractive Brochures

The Public Relations Promotional Role

• Public Relations Role in Marketing
• Public Relations and Advertising
• Sponsorship and Promotions
• Organizing Different Exhibitions
• Effective Media Coverage