Public Relations in a Changing Environment

• The Origin and Development of PR
• Definitions, Scope and Objectives
• New Roles and Perspectives
• The Role of Public Relations in Building and Supporting the Image of the Organization

The Functions of Public Relations

• Planning and Organizing the Activities of Public Relations
• Ingredients of Successful PR Planning
• Main Qualities of Public Relations Professionals
• Public Relations Position in the Organization

Public Relations and Communication

• Communicating with the Internal and External Public
• Overcoming Barriers in Communication
• Non Verbal Communication
• The Communication Abilities for Public Relations Professionals

The Role of PR Professionals in Dealing with the Internal and External Public

• Understanding Difficult Personalities
• Dealing with Difficult Personalities

Verbal Communication Skills

• Kinds of Verbal Communication
• How to Prepare for a Presentation/Speech
• Rehearsing your Presentation/Speech
• Verbal and Non Verbal Skills While Presenting

Written Communication Skills

• Types of Written Communications
• Effective Writing Skills: Memos, Letters and Emails
• Writing and Producing Newsletters
• Designing and Producing Brochures
• Preparing Articles for Magazines

Press Conferences

• Why Conduct a Press Conference
• How to Conduct a Press Conference
• How to Prepare a Press Release
• Dealing with Questions During a Press Conference
• Preparing and Circulating the Press Clippings