The Management Challenge and the New Workplace

• Modern Management Thought
• The New Workplace and Organizational Challenges ? New Managerial Roles
• High Performance Management Practices
• The Role of Intangible Assets

Marketing Management

• Marketing Concepts and Fundamentals
• Scanning the External and Internal Environments for Marketing Purposes
• Segmentation, Targeting, and Positioning
• Product and Promotion Mix Strategies across the Product Life Cycle
• Marketing Research: The Importance of Collecting and Reporting for Decision-Making

Financial Planning and Analysis

• The Macro Finance Picture ? What Every Senior Manager Needs to Know about Finance
• The Key Financial Statements ? The Vital Role of Financial Statements in Running Operations: The Income, Balance Sheet and Cash Flow Statements
• Financial Statement Analysis for Decision- Making:
  • Time Series
  • Cross Sectional, Trend and Vertical Analysis
  • Liquidity, Asset Management and Solvency
  • Profitability and Market Ratios

The Economics of Business

• The Price System
• Market Structures and Price Determination
• Cost Analysis
• Macroeconomic Analysis and its Impact upon the Business
• Balance of Payments, Globalization and Emerging Economies

Strategic Management

• Art of Strategy: Strategy Formulation and Execution
• Types of Strategy
• Assessing an Industry's and a Firm's Competitive Environment
• Identifying your Firm's Critical Success Factors and Key Result Areas
• Building your Firm's Balanced Scorecard

Organizational Behavior

• Leadership as a Process ? Bringing Out the Leader in You
• The Situational Leadership Model
• The Leader as a Coach and as a Developer of People - The Art of Delegation

Strategic Human Resources Management

• The Four Modern Roles of HRM
• The Role of Competencies in Modern HRM
• The Role of the Line Manager in Building Leadership:
  • Succession Planning
  • Talent Management