View 2013 Schedule for this Program

Understanding of Creativity

• Definition of Creativity
• Differences between Invention, Innovation and Creativity
• The 13 Theories of Creativity
• Myths About Creativity
• A look at Creativity and Creative People
• Understanding the 2 Hemispheres of the Brain
• A Whole Brain Thinking Process
• Think, Act, Feel and Play
• Purpose, Process, People and Possibilities
• Defining and Using Lateral Thinking
• Understanding your Creativity Score

Creativity as a Business Tool

• Constraints in the Workplace
• The Creative Manager
• The Creative Individual
• Motivation
• Domain Expertise
• Creative Ability
• Innovation and Organizational Culture
• The Creative Method
• Barriers to Creative Thinking
• Ways for Overcoming Barriers
• Creative Methods in Action
• The Danger of Mental Blocks
• Developing Innovative Products and Services
• Critical Thinking versus Creative Thinking

Exploring the Idea Generation Process

• The Six Thinking Hats
• Practical Application of the Method

Creative Thinking Strategies

• Brainstorming
• Synectics
• SCAMPER
• Picture Associations and Biotechniques
• Mind Mapping
• TRIZ
• Anatomy of a Problem
• Steps in Creative Problem Solving

The Power of Opposite Thinking

• The Interplay of Opposites
• Using Negative Definitions
  • Asking What if?
  • Encouraging Alternative Views of Reality