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Home Programs Communication and Writing Skills Advanced Business Writing
Advanced Business Writing
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Program Objectives:
By the end of the program, participants will be able to:
  • Apply advanced techniques to write emails, memos and letters.
  • Organize the content by using an effective introduction, body and conclusion.
  • Present the written ideas in logical sequence.
  • Satisfy the requirements of the reader by outlining his/her needs and benefits using clear language.
  • Apply the ABC formula (Accurate, Brief and Clear) using the right tone and style.

Note: It is essential that participants have a good command of the English Language.

This program is designed for:

All individuals whose work requires business writing, including memos, letters and emails.

Fees in US$:

Per participant $3,900
Frequent nomination $3,510

(including coffee breaks and a buffet lunch daily)

Discount Plans, Refunds & Cancellations Policy
Locations & Dates:
17 - 21 Mar 2013
Dubai, English
Crowne Plaza Sheikh Zayed Road map
Completed
10 - 14 Nov 2013
Dubai, English
Arjaan By Rotana Dubai Media City map
Register
Meirc reserves the right to alter dates, content, venue and trainer with a reasonable notice time.
One extra free place for every 2 paid nominees
Program Outline

Advanced Techniques for Effectively Writing:

  • Brief and Professional Emails
  • Brief and Professional Letters
  • Brief and Professional Memos
  • Other Business Documents

Organizing the Content

  • Strong Capturing Introduction
  • Proper Factual Body
  • Effective Logical Conclusion
  • Creating a Coherent Document
  • Creating a Cohesive Document
  • Use of Visual Aids in Writing
  • Matching Visual Aids with Words
  • Converting Visual Aids into Words
  • Converting Words into Visual Aids

Logical Sequence of Ideas

  • Writing is a Thinking Process
  • Writing is NOT a Mechanical Process
  • Proper Flow of Ideas
  • Avoiding Confusing Ideas for the Reader
  • The Writing Planning Process
  • The Writing Building Blocks

Use of Clear Language

  • The 10Cs of Powerful Writing
  • The Big B of Powerful Writing
  • Reviewing and Revising
  • Editing for Clear Language
  • Avoiding Vague Terms and Jargon
  • Avoiding Clichés and Obsolete Words
  • The Fog Index

Matching the Tone and Style to Suit the Reader

  • Formal Business Writing
  • Semi-Formal and Informal Writing
  • Reader-Friendly Writing
  • The Reader as your Main and Major Customer
  • Knowing the Needs of your Reader
  • The Impact of Positive Tone on your Reader
  • The Impact of Writing Style on your Reader
  • The Danger of Using the Wrong Tone with your Reader