Basic Techniques for Effectively Writing:

• Internal Short Memos
• External Professional Letters
• Understandable Emails for a Large Audience
• Other Business Documents

Written Communication versus Verbal Communication

• Advantages of Written Communication
• Disadvantages of Written Communication
• Choosing the Right Method
• Deciding when to Write and when to Speak

Use of Language for Persuasion

• Assessing the Reader
• Satisfying the Needs of your Reader
• Explaining Benefits to your Reader
• Creating the Right Effect on your Reader
• The Writer as Transparent and Respectful
• Applying the ABC Rule of Writing

Achieving Clarity in Writing

• Choosing the Right Words
• Avoiding Repetition of Ideas
• Meaningful and Understandable
• Making Writing Short and Simple
• The Once Rule of Writing

Organizing your Writing

• Sequence and Priority of Ideas
• Logical Flow of Ideas
• Appropriate Format for the Situation
• Editing for Better Organization
• Well Connected Sentences
• Consolidating Sentences and Paragraphs

English Language and Structure

• Punctuation and its Effect on Understanding
• Correct Sentence Construction
• Grammar and Spelling
• Correct Language Free of Mistakes
• Using the Right Size Sentences
• Using the Right Size Paragraphs
• Font Size, Color and Shape
• Common Language Problems in Business
• The Effect of Poor Grammar and Spelling on the Writer's Image