Jamal Biyrouti, Marketing Manager
Mr. Biyrouti is a Marketing Manager with Meirc Training & Consulting. He holds a B.Sc. degree in Dental Medicine and an M.B.A in General Management from City University of Seattle in the US.
Before joining Meirc, Mr. Biyrouti held several sales and marketing positions with multinational organizations. He was Product Specialist at Hoechst Marion Roussel, and then Franchise Specialist at Merck Sharp & Dohme. During his tenure with MSD he played an instrumental role marketing the brand within the near ME and Africa region. He was involved in drawing the regional market map which significantly improved marketing activities, reduced marketing expenditure and resulted in significant sales increments. He was also involved in developing market expansion programs (Patient Recruitment and Public Affairs campaigns) with the involvement of key opinion leaders. Mr. Biyrouti’s professional experience encompasses formulating business strategy, shaping recommendations and performing analyses to validate findings. His primary interests are to develop new business opportunities and build business models. He is a certified trainer in professional communication skills, coaching & counselling. He works effectively in a multicultural environment, across organizational boundaries, with staff at all levels.
With Meirc Mr. Biyrouti is responsible for developing pricing and promotion strategies, balancing the firm’s marketing objectives and improving customer satisfaction. He is also in charge of formulating, directing and coordinating marketing activities and policies to promote products and services, initiate market research studies and analyze their findings while continuously consulting with customers to get feedback regarding Meirc’s products and services.