George R. Khayat, Partner
Mr. Khayat is a Partner with Meirc Training & Consulting. He holds a B.S in Management from the Lebanese American University, an MS in Marketing and Communication from ESCP-EAP University in France, and currently completing an MS in Management from St. Joseph University (USJ) in Beirut. He is a Certified Marketing Analyst (CMA, The Graduate Board of Management), a Chartered Marketer (Chartered Institute of Marketing, CIM), and a Certified Sales Professional (CSP, Sales Training International). George is also a member in International Sales and Marketing Professional Associations (SMEI, CSPA).
Mr. Khayat held positions in Sales and Marketing Management for leading companies in Lebanon. He worked with brands such as LG, Aiwa, Tecnogas, Candy, and Villeroy & Boch. His main tasks were coaching & training sales teams, preparing yearly marketing plans & sales forecasts, developing retail & wholesale channels, negotiating with suppliers, preparing yearly communication plan and other tasks related to managing the commercial functions of the companies. In addition, Mr. Khayat has a thorough teaching experience at under-graduate and post-graduate levels in different universities. He conducted various training programs for private companies and the OMSAR (Office of the Minister of Strategic and Administrative Reform) in Lebanon and held managerial positions as Director of Studies & Faculty at Pigier Business Schools and the Campus Director at the C&E American University Institute.
With more than 17 years of experience, Mr. Khayat conducts training programs for Meirc in the areas of marketing, sales, customer service, communication, general management, negotiation, and behavioral skills.