George R. Khayat, Partner
Mr. Khayat is a Partner with Meirc Training & Consulting. He holds a B.S in Management from the Lebanese American University (LAU), an MS in Marketing and Communication from ESCP-EAP University in France, and is currently completing an MS in Management from St. Joseph University (USJ) in Beirut. George is a Certified Marketing Analyst (The Graduate Board of Management, USA), a Chartered Marketer (Chartered Institute of Marketing, UK) and a Certified Sales Professional (Sales Training International, USA). He is also certified in Action Selling® (The Sales Board, USA) and Guerrilla Marketing (GM Australia) as well as being a certified trainer for “The Leadership Challenge®” (Posner and Kouzes- Wiley, U.S.A). George is also a member in International Sales and Marketing Professional Associations (ISMM, CIM).
Mr. Khayat held positions in Sales and Marketing Management for leading companies in Lebanon. He worked with LG, Aiwa, Tecnogas, Candy, and Villeroy & Boch and helped them in coaching and training their sales teams, preparing yearly communication and marketing plans and sales forecasts, developing retail and wholesale channels, negotiating with suppliers, and managing their commercial functions. While working, he taught undergraduates and postgraduates in different universities and conducted various training programs for private companies and the Office of the Minister of Strategic and Administrative Reform in Lebanon. George was also Director of Studies & Faculty at Pigier Business Schools and the Campus Director at the C&E American University Institute.
With Meirc, Mr. Khayat specializes in the areas of marketing, sales, customer service, communication, general management, negotiation, and behavioural skills.